2015: The Year of…? Hint, it’s not Mobile, Social or Big Data
Well in truth, 2015 will be all about mobile, social and big data. They are all components of delivering contextually relevant customer experience across all the channels, devices and platforms. They...
View ArticleTech Thursday: brandy.py: A Python Library for Brandwatch
Brandwatch has a very powerful API that can get you a lot more data than you can usually scrape from social media’s open APIs such as Facebook and Twitter. The API and Brandwatch’s dashboard tool...
View ArticleFinding the Right Partner in the Wave
Forrester Research released its Forrester Wave: Web Content Management Systems Q1, 2015 yesterday. It reviewed the usual suspects, Adobe, Sitecore, SDL, Opentext…. Adobe market presence and marketing...
View ArticleInsights Journey from the Super Bowl: Part 1
Qualitative evaluation of the SB48 and SB49 commercials Tahzoo may be based in Washington D.C. but our Insights hub is in Seattle. So we are hurting after Super Bowl Sunday’s dramatic loss. While sad...
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Citizens elect Presidents, Customers elect Brands
Two things happen on President’s Day. We celebrate those who were bestowed with the greatest honor of a democracy, being freely elected president of the United States. And we shop over a three-day...
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Finding CX Meaning with Fractals
How can geometry help brands measure their customer experience initiatives? Enter fractals – which can visualize the complex relationships between brands and their customers. Gizmodo provides a great...
View ArticleLessons from the Adobe Marketing Summit
The lesson of the Adobe Marketing Summit – there’s a lot of moving pieces that have to be implemented, integrated and optimized. I spent most of last week at the annual Adobe Marketing Summit. For...
View ArticleRising Above Data: How Marketers Can Turn Insight into Action
About 83% of digital marketers are unaware on the value of content marketing, an online research reveals. The content marketing research released from Forrester in partnership with the Online Marketing...
View ArticleSurrounded by a blessing of Unicorns – The message of Marketing Technologists
What do you get when you spend a couple of days with a blessing of marketing technology unicorns? I just got back from attending the MarTech, marketing technology conference in San Francisco. I was...
View ArticleSearch Personalization: Adding Context to Content
Search Personalization is here! Wait, wasn’t it always here, but is it now “permanently” here? Well, it’s often hard to dissect how far we are into search personalization already as we work past the...
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Dear Ms. FEWD: Accessible Sites
Dear Ms. FEWD, How do you make a site accessible to a wide number of disabilities? What types of things does a developer need to take into consideration when coding an accessible site? Thanks,...
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